David Zaslav Quotes

  

David Zaslav is a successful businessman in the media industry. He is known for being the CEO of Discovery, Inc., overseeing popular networks like Discovery Channel, Animal Planet, and HGTV. His leadership and business acumen have contributed to the company's growth and success.

1) People only watch six to eight to 10 channels, so if you want to be one of those channels, then you have to create content so strong that people have to come not once, not twice but enough that, behaviorally, they start to feel like, 'That's my channel.'

Imagine you have a TV and you can only watch a few channels. If you want your channel to be one of those favorites, you need to create really amazing content. It has to be so good that people keep coming back to watch it again and again. Eventually, they'll feel a strong connection and think of it as their favorite channel. So, to become someone's go-to choice, you need to make content that's unforgettable and makes them say, "That's my channel!"

2) If you could position the best platform media company around the world with the best content, we could get explosive growth.

Imagine if there was a media company that had the most amazing content from all over the world, and it was available on one platform. This company would attract a huge number of people and experience rapid growth.

3) To this day, I'm a slave to CNBC.

Imagine being so captivated by something that you feel like you're a "slave" to it. Well, for some people, that something is CNBC. It's a TV channel that covers business and finance news, and it has a loyal following of viewers who can't get enough of its programming. They're hooked on the updates, analysis, and stories that CNBC delivers, and they just can't stop watching. It's like they're under its spell, eagerly tuning in day after day, because they find it fascinating and can't resist the allure of the financial world.

4) One of the hardest things to do when you launch a channel is to find a voice.

When you start a YouTube channel or any kind of creative project, it can be difficult to find your unique voice. Your voice is like the personality that sets you apart and connects with your audience. It takes time and experimentation to discover what makes you special and stand out. But once you find it, it's like unlocking the key to creating content that truly resonates with people. So, don't be discouraged if it takes time. Keep exploring and expressing yourself until you find your voice and shine brightly!

5) Cable is a niche business. If you can own a niche, that can be a very strong business.

6) I talk to Oprah several times a week, and I see the side of Oprah that's having the time of her life. What she's getting to do with OWN is build a team to create a brand from nothing.

Imagine having the chance to talk to Oprah Winfrey, one of the most famous and successful people in the world. Well, someone does, and they see a side of Oprah that's incredibly happy. Through her network OWN, Oprah gets to build a team and create a brand from scratch, which is an exciting and fulfilling experience for her. It's like watching someone create something amazing out of nothing and enjoying every moment of it.

7) We're lucky in that channels like Science, Animal Planet and Discovery are essentially universal in terms of their appeal. If you wake up in Moscow and put on the Science channel, it doesn't feel like an American channel, it feels like their channel.

We're fortunate that channels like Science, Animal Planet, and Discovery have a wide appeal that transcends borders. Whether you're in Moscow or America, watching the Science Channel feels like watching your own channel because it connects with people universally.

8) If you look at the heritage of the cable business, if you can own a niche, you have a good chance of succeeding.

Imagine the cable business as a big tree with many branches. If you can find a smaller branch or a specific area that you specialize in, you have a better chance of being successful. It's like owning a special place in the tree.

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